The Grand GYM rebranding project focused on repositioning an existing premium fitness facility inside Grand Hotel Italia Cluj.

This was not a new gym launch, but a strategic brand transformation to align with the high standards and visibility of the 5-star hotel. The name Grand GYM was chosen to reflect its clear connection to the hotel’s identity while standing out as a distinct, energetic brand.

The visual identity is built around a strong, modern logo inspired by the mirrored “G” initials — forming a stylized dumbbell shape. Combined with a bold, confident logotype and the tagline *“Strength. Power. Confidence.”*, the result conveys professionalism and drive.

SAYMO’s contribution included:

– Strategic brand positioning and naming
– Logo design and full visual identity system
– Verbal identity and tagline definition
– Print & digital promotional visuals for gym memberships
– On-site visual applications such as updated locker stickers and entry signage

This rebranding strengthens Grand GYM’s presence as an integral, high-quality fitness service inside the Grand Hotel Italia ecosystem.