Vleau și eu was a concept store with designer products for babies and young children. The inspiration for this project was a visit to Paris, after which we wanted to recreate the experience of chic boutiques and owners always present in Romania. Therefore, the marketing strategy was very personal and close to the future parents or those who wanted to give unique gifts to the little ones. Playful branding, warm social media messages, PPC campaigns, and local influencers all were seasoned with the presence and expertise of the marketer and the mother in selling the products. This was a business in which entrepreneurship and marketing teamed up to deliver all the services needed for a business, starting with a coherent marketing strategy based on research, competition analysis, and a fresh vibe on the national market.

The services offered were the following:

• Marketing strategy creation and implementation
• Project management
• Development coordination & collaboration
• Design coordination & collaboration
• Content writing
• Copywriting
• SEO on page
• PPC
• Influencer marketing
• Social media
• Market launch strategy