The rebranding of SRUMB was a creative project, rigorously tailored to the specifications of the client’s brief and perfectly aligned with the medical niche in which it operates. This process was aimed at modernising and adapting the SRUMB image to reflect professionalism and innovation in ultrasonography.

We have integrated SRUMB’s iconic ultrasound wave symbolism into the new visual identity, combining it with a modern font and updated colour palette. These elements are designed to ensure easy recognition and broad applicability in both digital and print, taking into account the frequent use of the SRUMB identity in print.

Our services included:

Brand and niche analysis to propose a suitable rebranding concept.
Close collaboration with a Brand Designer to develop the visual identity according to the client’s brief.
Effective project management, ensuring cohesive integration of brand elements into all client materials.
In addition, we provided consultancy and support for the integration of the new brand image into the structure of the new website www.srumb.ro, which is about to be launched. This is essential to ensure a consistent and professional presence of SRUMB in the online space and in printed materials.